Sounds of Music

AVI

AmplifiersDigital sourcesLoudspeakers

CountryUnited Kingdom
FounderAshley James

AVI is a British hi-fi brand associated with Ashley James, known for straightforward, well-engineered electronics and, later, active loudspeakers. In the 1990s and early 2000s its S2000 series, including the S2000MI integrated amplifier, S2000MC CD player, S2000MP preamplifier and S2000MT tuner, built a reputation for clean, accurate sound in plain, functional cases, and the company often argued against what it saw as audiophile myths. AVI later became known for its Neutron passive speakers and its ADM active speakers, which combine amplification and digital-to-analogue conversion inside the speaker cabinet, making a complete system with very few separate boxes. The company has always sold mainly direct and through a small number of dealers, keeping prices relatively low for the performance offered. Its products appeal to listeners who value measured accuracy and simplicity over elaborate styling. Its approach has made AVI a frequent subject of debate among enthusiasts, and its products have often been praised for honest value.

Notable AVI products

More about AVI

Fully remote (with a remote that is not too difficult to understand) and Easy to install and use. The amplifiers make a great job of driving all sorts of speakers in an average sized room and for the listener who wants very good performance with the minimum of fuss, AVI may be the way. S2000MP+MM Amplifiers S2000MCII Compact disk player S2000MI Intergrated amplifier S2000MT FM tuner

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